British Tennis Beauty Emma Raducanu Gets Royal Company for Her $2.4 Billion Worth Sponsor as Rising Canadian ATP Star Announces Major Branding Move

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Some of the biggest rising stars in the sporting community have endorsed the French multinational luxury fashion powerhouse, Dior. The most prominent name in the tennis circuit on the list is the British tennis player Emma Raducanu. The 2021 US Open champion previously signed an endorsement deal with the company founded by renowned fashion designer Christian Dior.

Now, joining the list is another young player whose meteoric rise has solidified his position as one of the top stars in the men’s circuit.   It is none other than the Canadian tennis prodigy, Felix Auger-Aliassime. He has recently partnered with the clothing and accessories brand as their latest brand ambassador.

Emma Raducanu and Auger-Aliassime become the only two tennis players collaborating with Dior

The Canadian tennis player has a number of remarkable victories in his bag that have cemented his position in the top 10 ATP rankings. In the process, Auger-Aliassime previously became one of the youngest players to reach the top 10 spots in the men’s circuit. The 22-year-old tennis star has delighted the audience with his remarkable prowess and performances at a very young age.

And now it looks like Auger-Aliassime is all geared to dazzle the fans with his fashion endeavors. The ATP player is taking a bold step to enter the realm of the fashion industry, as he has been announced as the latest addition to the list of brand ambassadors of Dior. The Canadian star has now become the new face of the menswear collections of the French fashion powerhouse.

The official Twitter account of Dior recently announced their collaboration. In that post, Auger-Aliassime was spotted suited up in a sophisticated-tailored look designed by Kim Jones.   While sharing a sneak peek of his voguish endeavors, Dior announced, “Tennis star @FelixTennis joins the House as the newest Dior ambassador! Embodying the spirit and timeless signature of the Dior men’s creations by Kim Jones, the athlete is pictured here in a sophisticated tailored suit look. #StarsinDior”

Other renowned brands that have collaborated with Auger-Aliassime

Apart from his collaborations with the French fashion company, he has also partnered with some of the most popular sports apparel brands. Being one of the most talented young athletes, the ATP player previously bagged an endorsement deal with Adidas. Auger-Aliassime and his sponsorship partnership were in the spotlight as he made a controversial switch from their brand rival, Nike.


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