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The Kelce brothers announced in style their partnership with an independent manufacturer

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Jason and Travis Kelce have admitted on several occasions to being avid beer drinkers. Today, the two NFL stars announced the next evolutionary step in their hobby: they have become partners in a major independent brewery.

The Kelces’ beer antics are almost legendary. Perhaps the most memorable was Travis’ celebration during his college graduation ceremony in March when he gulped down a can of beer just after receiving his diploma at a massive ceremony at the Fifth Third Arena.

Another moment to remember is when Jason, the recently retired center of the Philadelphia Eagles, and Travis, star tight end of the Kansas City Chiefs, were seen at a Cleveland Cavaliers game drinking a couple of beers, toasting, and mingling with the fans around them.

The brothers’ fame and fortune, along with their love for this drink, made it almost inevitable that they would become directly involved in the business, instead of being mere consumers.

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